Since its branch opening in Metro Cebu, General has consistently been the go-to concept store for the modern men of taste. The store continuously curate the best style brands for the gents who exudes effortless suave that of a dapper lad -fearless in setting the trend.
I recently dropped by General Ayala Center Cebu to spot on the newest in-things in the metro’s upscale men’s fashion, and the Dr. Martens Lite line definitely had my attention as I stepped inside the store. The newest collection from the iconic brand is an evolutionary new line of boots and shoes with an ultra-lightweight outsole, yellow stitch and iconic grooves.
Two of my personal favorites from the latest DM collection are the DM’s Lite Newton (available in cherry red and black temperley) and the DM’s Lite Rigal in Tan Carpathian + Sandwich Mesh. Both are available at General Ayala Center Cebu for PhP8,990 a pair.
What makes it extra special is its lightweight Phylon midsole for outmost comfort. But the DM’s Lite collection stays true to the aesthetics that made Dr. Martens famous – it’s still made with premium leather, has an inner softwair footbed and bears the signature heel loop. From the functional military boot, Dr. Marten’s has truly evolved to a style statement, penetrating the artsy cosmos of fashion, music, arts and favorably enticed style enthusiasts and streetwear fanatics.
The new collection, together with the original line, can be found at General Ayala Center Cebu and all General branches nationwide.
The brand is exclusively distributed in the Philippines by the Primer Group of Companies – Asia’s next retail giant.