Since its branch opening in Metro Cebu, ย Generalย has consistently been theย go-to concept store for the modern men of taste. The store continuously curate the best style brands for the gents who exudes effortless suave that of a dapper ladย -fearless in setting the trend.
I recently dropped by General Ayala Center Cebuย to spot onย the newest in-thingsย inย the metro’s ย upscale men’s fashion, and the Dr. Martens Liteย line definitely had my attentionย asย I stepped inside the store. The newest collection from the iconic brand is an evolutionary new line of boots and shoes with an ultra-lightweight outsole, yellow stitch and iconic grooves.
Two of my personal favorites from the latest DM collection are the DM’s Lite Newton (available in cherry red and black temperley) and the DM’s Lite Rigal in Tan Carpathian + Sandwich Mesh. Both are available at General Ayala Center Cebu for PhP8,990 a pair.
What makes it extra special is its lightweight Phylon midsole forย outmost comfort. But the DM’s Lite collectionย stays true to the aesthetics that made Dr. Martens famous – ย it’s still made with premium leather, has an inner softwair footbed and bears theย signature heel loop. From the functional military boot, Dr. Marten’s has truly evolved to aย style statement, penetrating the artsy cosmos of fashion, music, arts and favorablyย enticed style enthusiasts and streetwear fanatics.
The new collection, together with the original line, can be found at General Ayala Center Cebu and all General branches nationwide.
To know more about Dr. Martens, you may visit www.DrMartens.com and www.facebook.com/drmartensph.
The brand is exclusively distributed in the Philippines by the Primer Group of Companies – Asia’s next retail giant.
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